Friday, January 1, 2010

Are current clients/ customers Gold?

Are current clients/ customers Gold?

To retain your current clients/ customers, you need to keep in touch with them. Let these relationships lapse, and you risk losing the golden goose — that loyal and dependable source of business and referrals that has been the key to your longtime success. The good news? There are more ways than ever to stay close to your clients/ customers. Here are some ideas for staying in touch:

• Acknowledge your clients/customers by sending thank you notes and special occasion cards (birthday, anniversary, holiday, etc.).

• Send informational flyers and include a discount coupon or gift certificate.

• Celebrate your business anniversary with an open house for customers.

• Mail a monthly or quarterly newsletter, chock full of practical information and useful tips. Include contact information, but avoid the heavy sell. Position yourself as the go-to solution source.

However you choose to communicate, be authentic, patient, responsive and consistent. When you treat your clients/ customers with respect and give them lots more than they expect, these relationships will continue to glow like gold.

Are current clients/ customers Gold?

Click here to visit my website:

No comments:

Post a Comment

Dagny Eason, Dagny's Real Estate


Referrals from satisfied clients is nearly all of my business. If a friend or family member is thinking of selling or buying a home and needs advice, please call me at (203.858.4853) or email me at

Dagny's Real Estate, Fairfield County CT

Senior Real Estate Specialist
Top Listing Agent & Top Selling Agent

About Me:

A Senior Real Estate Specialist, I've been a Wilton resident, active in the community, and all over Fairfield County, for 38 years.

Get In Touch:

You can reach me by cell at
(203) 858-4853 or email me at

What My Clients Say About Me...

"As a family moving from out of state, we found Dagny to be a tremendous resource not only in terms of real estate, but also regarding everything we needed to know about Wilton and the surrounding area. In fact, over a year later, she is still the first person we turn to with questions about the area. Also, given that we were lugging around a two year old and a newborn while looking at houses, it was important for us to find someone who was kid-friendly and patient and understanding of our situation. We couldn't have found a better match with Dagny. "


Follow This Blog:

More About Me

As an active member of the Wilton community for 35 years, I've been involved in the early education and development of many of Wilton’s youngest children through "Dagny’s Kiddie-Care."

Service is what I'm all about: my knowledge, enthusiasm and service orientation work together with my company’s technology and marketing tools to help meet my clients' needs.

Community and real estate are important to me. Landscape planning and design have long been passions that blend well with my real estate passion.

And speaking of passion, I've volunteered with the CT Association for the Blind, the Minks to Sinks semi-annual fundraising event for Family and Children’s Aid, Breast Cancer Fundraiser for Survivors, and have been an active member of the Wilton Riding Club, the Silvermine Golf Club, the Wilton Schools PTAs, and the Wilton High School athletic booster clubs.

My husband, Kirk, and I have raised our three children in Wilton. Let me help you join our wonderful community. You can reach me via cell at (203) 858-4853.
Web Analytics